Ross Mason

Over the course of the past few decades, the consumer media industry has evolved from a slow-moving oligopoly dominated by a handful of vertically integrated networks to a highly fragmented and competitive marketplace of content creation, publication, and distribution players. This disaggregation of the industry value chain, in combination with the proliferation of content sources, channels, and media formats has created a daunting logistical challenge for anyone attempting to deliver content to the consumer in the right format, at the right time. Scripps Networks, which has a number of popular lifestyle brands including its flagship networks - HGTV and the Food Network - along with the DIY Network and Fine Living Network (FLN) and the country music network Great American Country (GAC), is one such company facing this challenge. At Scripps Networks, for example, a p... (more)